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Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

With an abundance of food blogs and meal preparation kits like Hello Fresh, the torrent of food photography is only expected to continue (after all, if you don’t post a photo of a delicious meal, did it really happen?). Have you ever wondered how to build your own oak bookshelves or make delicious cake pops? Wondering where to start?

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. Leveraging UGC While UGC is now the favorite social proof for most top brands, its importance in the vacation rental niche could not be overstated.

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Duolingo’s Social Media Strategy: A Shockingly Hilarious Adventure

Keyhole.co

It features a relatively scandalous topic but goes deliciously well with Duolingo’s quirky persona. The brand regularly engages with audience UGC sharing, Twitter conversations, and replies in their comment sections. Duolingo’s TikTok strategy implemented the Flicker, Flash, Flare approach across their content.

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5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

Check out how Influencer @GlutenFree.FollowMe uses her Story to give a step-by-step breakdown of a delicious snack she made. But, sadly, not all user generated content (UGC) is created equal, and when your brand has a defined visual identity, that can be a problem. 3) Covert Hashtagging and Geotagging.

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The 5 Things Social Media Marketers Need to Know about Mental Health

Pixlee

PS Seasoning shares delicious photos and recipe ideas to inspire its cooking community on Instagram. 2: Build a Strong, Inclusive Community With UGC. This is why your role as a social media marketer should also involve nurturing a strong and inclusive community by sharing user-generated content (UGC) from your brand community.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. The campaign was a twist on their branded hashtag , #ExploreBC, building on existing brand recognition and usage. They created a simple, clear campaign hashtag. A delicious and clever success.

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How the Instagram Algorithm Works in 2020 (And How to Work With It)

Hootsuite

How much of your traffic is coming from hashtags? Reward your audience for spreading the word with UGC. We believe in crafting spirits that are natural and delicious. Use hashtags properly. That said, misusing or abusing your hashtags is one of the easiest ways to get on the wrong side of the Instagram algorithm.

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