Data and Storytelling: PR’s Peanut Butter and Jelly
Waxing UnLyrical
OCTOBER 21, 2015
PR pros are very familiar with the deliciousness of storytelling. Because let’s face it, everyone loves a delicious and nutritious dose of knowledge. I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling.
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