Akamai Marketing

MAY 19, 2015

Marketing to early adopters can be slippery though, what they grab on to is almost entirely motivationally based. In other words, toss out your traditional “Three P’s” of marketing if you want to capture this crowd, you’re going to need to think through what makes them tick.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

AUGUST 3, 2011

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. People prefer to talk to people, not on-message marketers.

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Social Media Meeting Compete Trends 194

Akamai Marketing

NOVEMBER 13, 2012

The industry is still evolving definitive best practices, but that shouldn’t stop you from social media strategic planning. In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. But let’s start with the basics.

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Template Templates Social Media Sample 203

Akamai Marketing

DECEMBER 29, 2011

Beyond The Numbers: I definitely worked with people to think beyond follower counts, but I’m not completely satisfied with my own goal to build more scaleable social media programs. I think there is definitely more room for growth here. ? I’ll keep doing it. ? Tell the Story Better: Yes!

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JULY 13, 2011

However, we all create our own rules and definitions for what works for us in social media conversations. For sometime now, I’ve talked at you and with you about social media karma and best practices. Conversely, we all have our own expectations about what a brand/company does with their social media profiles.

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Company Social Media Brands Discount 161

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. Building up your social media presence will almost definitely take time. That’s how PEOPLE view MARKETERS.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

JULY 26, 2011

Engagement definitions really need to go deeper, to ongoing relationships that can be better tracked with something like #Hashable , where conversations, not just RT’s, can be tracked over time. Or do I have it backwards, if your taking milk from someone who has to sniff it.what does that say about you?

Engagement 156

Engagement Twitter Creative Commons Trends 156