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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

But I do find it interesting that reaction to Klout is so visceral, and that is of course because what it purports to measure is by definition personal. Why do you think billions are invested every year in loyalty programs (tiered treatment) and credit scores (tiered treatment)? How the hell does that work without something like Klout?

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Instead, it’s about contributing, bringing something to the picnic, and doing what Radian6 Marcel LeBrun calls “listening at the point of need.&# The firsthand research and lessons learned in the field are invaluable and definitely tier the experience and expertise of those selling their services.

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

But it’s definitely not the same without you leading the show. Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. In many ways, Net Promoter was completely analogist to that, when it came to the whole area of customer loyalty and customer experience.

Airlines 115
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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. People are definitely saying something about what your business is saying or doing on the web. What she is doing is totally not a social media ‘sin’ because she is not sharing personal updates on Radian6′s handle.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It's definitely some food for thought. And given that Facebook creates a backlash with their constant 'tweaks', maybe it's OK that people like the simplicity of Twitter – if Twitter stay true to what people enjoy about it, that seems like it would actually build more loyalty. link] Claire Latham Twitters Role.