Why Critics of Klout Are Missing the Big Picture
Convince & Convert
SEPTEMBER 11, 2011
But I do find it interesting that reaction to Klout is so visceral, and that is of course because what it purports to measure is by definition personal. Why do you think billions are invested every year in loyalty programs (tiered treatment) and credit scores (tiered treatment)? How the hell does that work without something like Klout?
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