Akamai Marketing

DECEMBER 29, 2011

Beyond The Numbers: I definitely worked with people to think beyond follower counts, but I’m not completely satisfied with my own goal to build more scaleable social media programs. I think there is definitely more room for growth here. ? I’ll keep doing it. ? Tell the Story Better: Yes!

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JULY 13, 2011

However, we all create our own rules and definitions for what works for us in social media conversations. For sometime now, I’ve talked at you and with you about social media karma and best practices. Conversely, we all have our own expectations about what a brand/company does with their social media profiles.

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Company Social Media Brands Discount 161

Akamai Marketing

AUGUST 3, 2011

This has another perk: its much more satisfying and you’ll definitely learn something too. In business, (some) meetings are valuable and so is (some) social media listening and conversations. So stop worrying about what check boxes are checked and start listening to people and conversations. What do you think?

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

MAY 19, 2015

Google definitely has marketing to early adopters down. Google generally does this really well when it launches products. It does an initial invitation to known early adopters and gets everyone else clamoring to be part of it in the first phase and SEEN as an early adopter. Early Adopters Are Attracted to Art, Emotion and Adventure.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

JULY 26, 2011

Engagement definitions really need to go deeper, to ongoing relationships that can be better tracked with something like #Hashable , where conversations, not just RT’s, can be tracked over time. Or do I have it backwards, if your taking milk from someone who has to sniff it.what does that say about you?

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

NOVEMBER 13, 2012

The industry is still evolving definitive best practices, but that shouldn’t stop you from social media strategic planning. We have planning templates to get you started ! I’ll be the first to admit that social media measurement is evolving and slightly awkward still.

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Template Templates Social Media Sample 203

Akamai Marketing

AUGUST 10, 2011

First thing to understand about blogging and social media in general is that it is the ultimate in free speech, while we don’t like to talk about the downside of free speech, there are definitely a few. It isn’t worth giving up the benefits of free speech for the alternative and so it is with blogging and social media.

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Blogosphere Creative Commons Blogger Social Media 160