Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Data from research tools like these are particularly flawed. We think we’ve got the best possible answer to the problem.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

FEBRUARY 27, 2013

There’s also data to support this assertion. Brandfog , a marketing consultancy, published a survey of employees that found engaged CEOs both add value to a brand’s visibility and galvanize the work force: The survey found that social engaged CEOs are either very effective or somewhat effective at: Raising a brand’s profile (87.5%).

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

DECEMBER 30, 2014

This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

MARCH 22, 2018

Then, Cambridge Analytica sold that data to various entities, including the GOP and the Trump campaign. The data is out there already, and in my case, part of my business and the business of my clients still relies on Facebook for at least some of their marketing. Um… DUH). Personally, I think that’s a bit extreme.

Facebook 46

Facebook API Data Privacy 46