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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. Viral Heat data includes location, wherever available.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Some organizations merely want IT to play cop: guard against threats, lock down data, etc. Note that open source does not mean free, however.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Or, you could survey Web site visitors, gathering data in real-time. I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function).

FAQ 137
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1.

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Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

This is because social media success is inherently slow , not fast. Rarely are accumulations the best data points. For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#.

Metrics 116
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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

At the same monthly cost, my data is better with AT&T (grandfathered in with an unlimited connection), but I checked and my current usage doesn't really hit the 5gb verizon cap. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

iPad 136
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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? I think once folks get access to the data, I really do think businesses will come around.