Direct Marketing Observations

MARCH 19, 2012

Figure out Big Data- Mark it down. Big data is going to be big business. It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. Enter the age of Big Data and marketers finally doing something with that data. billion in 2010.

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

DECEMBER 16, 2016

I wrote a lot about customer focus and for good reason, a lot of the data coming out, basically says, either focus on the customer NOW or you’re gonna lose them. iot) + (streaming) x (mobile) figure out delivery. Where does social fit in a brands mobile strategy? Mobile analytics is so crucial.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

OCTOBER 15, 2010

3) Mobile will be THE social platform.The global mobile market is expected to reach $1 trillion by 2015. Get serious about mobile. 4) Social data will determine your next move in your future business engagements, don’t ignore it- Social data will be driving consumer engagement. What are you waiting for?

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

JUNE 19, 2012

Mobile and Tablet computing. The data proves it out and so do retailers, consumers and manufacturers. As we hurdle into 2013 and beyond, watch for the mashup of mobile and social to escalate even more, with mobile leading the way. So if it isn’t Facebook, what is it then? They are experiencing it first hand.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

NOVEMBER 24, 2010

Now add the mobile element to this and what you will see is a continuous explosion of mobile apps, mobile marketing, and mobile sites all geared towards our escalating migration away from the desktop.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

SEPTEMBER 26, 2011

. “We don’t have a shortage of data we have a shortage of insight”, from Monika Wilczak. Less desktop and more mobile if you really want to know. Less desktop and more mobile if you really want to know. I think we all need to look closer at Mobile instead. I’m bummed about R.E.M

Sports 170

Sports Social Media Mobile Loyalty 170

Direct Marketing Observations

MAY 13, 2022

The question though is, do the social platforms really care about us the user or us, the data source? According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! They better care because 2022 could also be the year of the empowered user. Rubber, meet the road.

B2B 112

B2B Social Media Conversation Platform 112