The Realtime Report

DECEMBER 10, 2012

This also makes sense given the data from Simply Measured , which found that out of the 23% of top brands that have dedicated customer service handles, only 7% respond to 50+ tweets/day, and just 3% handle 100+ tweets/day.). While this is a small-scale study, there’s no doubt that the results are not so impressive.

Brands 193

Brands Twitter Study Social CRM 193

SocialFish

OCTOBER 1, 2010

What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. Association lobbyists: Congress is kicking our butts when it comes to social media (Stefanie Reeves). Can an AMS Do Social CRM? Seniors Presence on Social Media Doubles (Socialnomics). Olivier Blanchard).

Analysis 165

Analysis Social CRM Construction Foursquare 165

Bare Feet Studios

AUGUST 31, 2011

My partner @Shane sent me a link today “ Why They Stopped Using Foursquare &# by David Berkowitz. It summarizes a number of my social media friends and peers who have weaned themselves off this geo-location social network also known as a check-in service. On a larger note, social media is reaching a tipping point.

Social Media 71

Social Media Foursquare Discount Social CRM 71

Convince & Convert

JANUARY 26, 2011

Yes, I realize that there are research studies that show a big chunk of social media fans and followers do so to get access to special offers. But that data reflects a moment in time, a vestige of the era (soon to pass) before customers were besieged by invitations and offers and contests and social shopping deals and bit.lys.

Press Release 143

Press Release Foursquare Social Media Travel 143

Techipedia: Tamar Weinberg

JUNE 23, 2010

In an effort to make Facebook data more public, Community Pages let people share ideas, thoughts, and their interests in a fully open forum. Freedom of speech: Do not delete or modify my data without a clear policy and justification. Data minimization: Minimize the information I am required to provide and share with others.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. Not an overwhelming participation rate.

Social Media 124

Social Media Strategy Foursquare Social CRM 124