Adam Sherk

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Facebook and Twitter Offer News Organizations Much More than Just News Delivery

Adam Sherk

The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought.

News 135
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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

Brands can also establish credibility and topical authority by curating and sharing content from other sources. With Facebook, Twitter and now Google +1 buttons becoming virtually required placements that doesn’t always leave room for niche sites like Pinterest. [As 10 Practical Twitter Tips for Publishers.

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

You can view this in the spirit of Robert Scoble’s To create or curate? , or catch on that I’m on a project deadline and don’t have time to contribute my own thoughts. What Horrible Things Did Time Magazine Do in 1964?

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The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

The value and legitimacy of content aggregation is a topic for another post; I think most would agree that curation serves a more useful purpose than aggregation. To me the real question is: when one site aggregates another’s content, how much attribution is enough? What Horrible Things Did Time Magazine Do in 1964?

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Myths Keeping Social Media out of Regulated Industries

Adam Sherk

By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur.

Industry 200
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Editorial SEO Tactics for the Newsroom

Adam Sherk

As I covered in my post on Twitter tips for publishers the goal is have new content surface in news search, real-time search and social search all around the same time, all of which helps with regular Web search visibility too. This kind of curated approach is much more effective than automating the process.

SEO 198