Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories. Collections give brands the opportunity to curate specific, related products to make browsing and buying easier.

Examples 112

Examples Brands Facebook Retail 112

Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC). Digital “space” and “broadcast time” are much less limited, and pricing reflects this.

UGC 52

UGC Content Price Influencer 52

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices. In today’s market, customers want to be heard.

UGC 59

UGC Brands Apparel Content 59

Pixlee

JULY 7, 2020

While core metrics and KPI’s haven’t changed dramatically, new focuses like diversity & inclusion, coupled with varying levels of retail lockdown have transformed brand zeitgeist. The line will be called “Yeezy Gap” and will consist of elevated basics incorporating the Yeezy design aesthetic but at a lower, more accessible price point.

Brands 57

Brands UGC Communities Class 57

Convince & Convert

DECEMBER 14, 2015

This makes it difficult to gauge logistics like pricing and contracts. But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Curate UGC from your customers or influencers on your website or social networks.

Influencer 60

Influencer Social Media UGC Curation 60

Later

NOVEMBER 11, 2018

With just a tap, your viewers can get quick access to details about your products, including their price — so you’re making it super-easy for your followers to make a decision on a purchase. This ensures that only genuine retailers and ecommerce brands are able to make sales via the app. More on this later in this post!

Instagram 66

Instagram Hashtag Feed Feedly 66

Sprout Social

OCTOBER 17, 2016

As a result, one of Twitter’s main uses for marketers is curation. The affordable prices make it perfect for companies of any size from small businesses to agencies or enterprise. For instance, many companies use it purely for sales, while others rely on it for social recruiting or content curation.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40