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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

Feel free to save this article and use it as a template for your next customer experience strategy. Bonus: Get our free, fully customizable Customer Experience Strategy Template that will help you understand your customers and reach your business goals. Social media customer service is extremely important.

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What the Facebook Page Redesign Means for Businesses

Ignite Social Media

A Page’s available action buttons will relate to the Page template. Now is a good time to look at your page template to make sure it is optimized for your business. These crowdsourced recommendations will substitute traditional reviews. Recommendations for Pages. Facebook is also adding Recommendations to Pages.

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10 Ideas for Holiday Campaigns on Social Media

Likeable

People love to tell their stories and share their opinions on social media. For the holidays, take this format further by creating an album of clever or sentimental (whatever fits your brand best) e-cards and other themed content (printouts, crafts, games, and templates) that customers can share directly with friends and family.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Social commerce is a subset of eCommerce. It involves buying and selling over social media. And to crowdsource sentiment on your brand. Start stopping thumbs and selling more today.

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How to build brand loyalty that lasts

Sprout Social

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. These days, a lot of companies handle customer service via social media. They use social media to promote their rewards program and get new customers in the door.

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The Complete Guide to YouTube Marketing in 2020

Hootsuite

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Master channel art and nab free templates with this guide. Add social media links to your banner. Create channel and video art with pre-sized templates from Canva.

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