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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

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Social Media Contest: Send Your Facebook Profile On A Cape Town Holiday

The Realtime Report

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. According to Cape Town Tourism, the social networking giant sees more than 300 million photos uploaded every day, many of them travel photos.

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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

You could say that in addition to being a great story teller, he was the ultimate crowdsourcer. And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients. Thanks for sharing!

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Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. The “Do Us a Flavor” Campaign. “ Problem solving. Replicate success.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Almost everything everyone does in the business world, be it a regular transaction, tourism, or travel, has some financial element to it. I’ve been a tech marketing consultant for 25+ years, but watching people try to take the value of advice to free just plain sucks. Before I was in marketing, I was in tech support.

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Lest we forget that photography was an art before it was a marketing tool, we all have to own up to the fact that sometimes our taste exceeds our skill. Have you done your target market research ? Plus, you’re crowdsourcing some off-the-cuff focus group feedback. Here are the best ways to get people to tap that heart button.

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