The Realtime Report

JULY 19, 2012

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Lay’s has already been running these “create-a-chip” contests outside of the U.S., shrimp chips in Egypt.

Crowdsourcing 186

Crowdsourcing Facebook Campaign Social Media 186

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. billion the city invested to welcome over 1.5

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

AUGUST 27, 2012

In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Some farmers report that they are now getting more market intelligence from Twitter than from traditional sources such as the USDA.

API 178

API Education Social Media Research 178

The Realtime Report

MARCH 7, 2020

Research Your Local Market. If you don’t understand the realities of your local real estate market, you may make a poor buying decision. Banks, credit unions, and even crowdsourced loan options could all be good possibilities. Be sure to look at many commercial properties in your area.

Buy 91

Buy Real Estate Tips How To 91

The Realtime Report

JANUARY 16, 2013

. “The tokens that are in the game today represent household items from the 1930s when the game was first introduced,” says Ryan Mugford, senior director of global brand strategy and marketing of Hasbro Gaming, told ClickZ. ” And apparently, the brand saw social media as the best way to do so.

Campaign 193

Campaign Crowdsourcing Facebook Badge 193

The Realtime Report

OCTOBER 4, 2012

This isn’t Cape Town Tourism’s first creative attempt at social marketing. Back in September, we covered Cape Town’s “iAmbassador campaign” which combined travel blogging, crowdsourcing and social media to draw attention to the city as a travel destination.

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

The Realtime Report

NOVEMBER 27, 2012

Its fans are its biggest marketing asset, and the company uses its brand as a platform on which its customers can express themselves. From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement.

Brands 192

Brands Organization Hosting How To 192