What you can learn from Mister Splashy Pants
Buzz Marketing for Technology
JANUARY 12, 2010
Ok so what does a humpback whale have to do with marketing? Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing. The lesson to be learned from Mister Splashy Pants is: Crowdsourcing works but only if you let go and are open to the results.
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