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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse.

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How to Sell Smarter Using Social Insights

Convince & Convert

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Your brand could learn a lot from what people are saying about your brand on social.

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Profiling your social customer

Jeff Esposito

Do you know what types of customers are connected to your company on social media? It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Wait, you’re still reading?

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How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

As an independent institution of higher learning, Hillsdale College needed to educate itself on what social media management tool would best serve its purpose. Fortunately, Hillsdale discovered a social media management tool that best meets its needs. We were using Hootsuite! Not even kidding.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g.,