Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Having said that, it does seem to be a buyer’s market right now.

CPM 175

CPM Social Media CPC Sample 175

Jon Loomer

MAY 26, 2015

There were times when I’d mention fans or WCA in the ad set name, but it wasn’t because I was targeting those groups. It’s more because I have a growing audience of a much more effective group. CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52 Look no further than the CPM.

CPA 113

CPA CPM Facebook Cost 113

Jon Loomer

JUNE 26, 2023

The CPM (Cost Per 1,000 Impressions) can be under $1 for some countries and 30 times that or more in others. The ultimate CPM, of course, will depend on many factors. Of course, this is imperfect since it relies on your data and the CPM costs may vary depending on objective and other factors. I created five groups in all.

CPM 174

CPM Cost Groups Groups 174

Jon Loomer

MARCH 31, 2016

Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads. That would be the primary source of my targeting for the advanced group. However, keep in mind that the CPM is pretty high at over $15. I know, the question sounds ridiculous.

Engagement 121

Engagement Facebook Organization Report 121

Jon Loomer

NOVEMBER 15, 2018

While I do run ads to promote products, my email marketing is then mostly responsible for the heavy lifting. What is mostly universal, though, is the group of people you should consider excluding. In my case, I am excluding the following groups of people: Subscribed to Quiz Library (Website Custom Audience thank-you page).

Facebook 167

Facebook Library Cost Sample 167

Jon Loomer

FEBRUARY 17, 2017

But you may be reaching that group of people at the wrong time. If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results. You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action.

Advertising 167

Advertising Facebook CPC CPM 167

Jon Loomer

MAY 20, 2015

One of the primary reasons marketers run Facebook ads is for conversions. Marketers often refuse to consider that maybe — just maybe — their product isn’t all that interesting. There is an important group of people who have visited your website, like your Facebook page or are on your email list. Leverage that.

Cost 113

Cost Conversation Facebook Sample 113