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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? There’s lots more here, so download and check out the full report to get the complete story on content marketing trends. Download the full 80-page report to get all of the details.

Research 257
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. Instead, focus on the data that matters—the numbers that prove your effort has had a positive, bottom-line impact on the business. Use this data to increase your reach.

Metrics 112
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Not everyone will respond to the same types of content or media, so make sure to diversify and include surveys, videos, longer written articles, and shorter daily posts on a variety of topics that speak to the interests and concerns of your target audience. Data is critical for lead generation and qualification. Connect to Your CRM.

B2B 148
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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. But how does it help, you may ask? Let’s get started.

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. The full study also includes more easy-to-understand data visualizations and shareable graphics. Indeed, the latest data show that social media growth is actually accelerating. billion people.

Report 145
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19 Social Media KPIs You Should Be Tracking

Hootsuite

When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. Basically, they’re tracked data related to a company’s presence on individual platforms like Facebook, Twitter or Instagram, or across all social platforms collectively. State the KPI’s objective.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Click the play button to listen here: Download the audio file: [link]. They basically have aggregated some of their client data. CPM rates are up 41%.

CPM 118