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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

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The KISS Method For Determining Social Media ROI

SocMed Sean

Unfortunately, many social media strategists get caught up in the numbers that relate specifically to social media and they forget about the numbers that are meaningful to their business. Encourage them to share their photo/video with their friends and family via their social networks.

ROI 269
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10 Free Social Media Marketing Tools You Should Try

agora pulse

If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account. Key metrics like spend, revenue, impressions, clicks, click-through rate (CTR), and CPC appear at the top with helpful comparisons to the previous period. Organic reach.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

List 145
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15 Facebook stats every marketer should know for 2019

Sprout Social

The biggest demographic group is at 19%, men ages 25–34. Only 51% of teens use Facebook , making it the fourth most popular social network. According to Wordstream , the average cost per click (CPC) for a Facebook ad is $1.72. Facebook video content includes both videos uploaded to the network and Live-streaming videos.

CPC 111
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7 Then, you can craft buyer personas to match each member of these buyer groups. .

B2B 151
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

How to track it: STEP 1 : Determine the attention metric(s) your organization wants tied to brand awareness. STEP 2 : Determine the reporting period your organization wants tied to brand awareness. How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks.

Metrics 112