Buzz Marketing for Technology
MARCH 11, 2010
To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Giving excellent support to your customers is priceless, especially when you look at the cost for acquiring a new customer.
Webbiquity SMM
AUGUST 9, 2010
Small companies may have so few social mentions to track that the process can be done manually, leading to theoretically perfect accuracy. Accuracy is most problematic for mid-sized firms that have too many brand mentions to track manually but can’t justify the cost of the most sophisticated tools. Share this on Bebo. Tweet This!
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Convince & Convert
JULY 12, 2011
It requires people to actually communicate — processes and governance models that help shape employee behavior online — and technology to facilitate collaboration across the organization. 3 Building Blocks for Social Business Evolution A social business is built upon three pillars – people, process and technology.
Direct Marketing Observations
APRIL 26, 2010
This is a cultural shift, a systems shift, a shift in processes and approvals to a more distributed workforce. Amber Naslund , the Director of Community at Radian6 , understands organizational change is just as important as technical change is and knows how to get people there. This is much more than simply a messaging shift.
Convince & Convert
SEPTEMBER 21, 2010
But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. And of course thanks for including Radian6. And of course thanks for including Radian6.
Convince & Convert
MARCH 25, 2010
If you have all of your passwords and such handy, the process should take about 5 minutes. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. link] jaybaer Yes indeed.
Webbiquity SMM
SEPTEMBER 12, 2011
It’s a fascinating process,&# Dennis Franczak explains why social media optimization (SMO) is now taking center stage in online marketing and how to go about it successfully. Lasica and Kim Bale review 20 powerful fee-based tools for professional social media monitoring, among them Radian6 , Lithium , Alterian SM2 and Attentio.
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