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What is a customer journey map and how to make your own [examples included]

Sprout Social

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Total the cost of customer interactions to set a better social media budget. And, you can assign predicted emotions or sentiments to different stages of the journey.

Examples 100
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How to Make Short-Form Videos That Stand Out

Hootsuite

In a nutshell, short-form video content is popular because: It’s easy to create and share It can be easily viewed on the go Social media algorithms promote content users like Algorithms make discoverability and virality easy It requires minimal production costs #1 Social Media Tool Create.

Video 113
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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Brand Sentiment. With half of buyers trusting a company’s employees as sources of brand information, advocacy can help drive up positive sentiment.

B2B 147
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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. number of retweets on Twitter, number of comments per blog post), brand sentiment and customer retention.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand? Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

” He then describes the usefulness of awareness, buzz, reach and sentiment as measures of social media value. INFOGRAPHIC: How Much Does Social Media Really Cost? Social Media Bigger And More Influential Than Ever, Reveals Q3 Nielsen Report [INFOGRAPHIC] by All Twitter. Social Media Report: Q3 2011 by Nielsen Research.