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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Influence: a.k.a.

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Public Displays Of Affection (CTRL ALT Delete style)

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Tickets cost $20 and everyone gets a copy of CTRL ALT Delete. Cleveland, Ohio - Content Marketing World happens September 9th - 12th, 2013. Tickets cost $20 and everyone gets a copy of CTRL ALT Delete (thanks, again, Joe). Webinar, Everywhere - Vocus. content marketing world. duct tape marketing. bluehornet.

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#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Heidi Sullivan. Change in reputation?

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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? The Real Cost of Social Media by Danny Brown. 5 Problems With Measuring Social Marketing by Web Worker Daily.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

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The Future of Social Media

Webbiquity SMM

The cost and specialized knowledge involved, however, severely limited its utility as well as the length of messages that could be practically sent. Social media is being embraced by marketers , of course, but it’s much larger than that. The Printware 720 IQ Laster Printer - 1987. Still, distribution was an issue.