Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough. A Final Question.

Survey 185

Survey Industry Newsletter Press Release 185

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. After Wittlake’s answer, a conversation morphed into what PR is and isn’t. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Leads to more conversions. This eventually leads to higher conversion rates. Then there’s more element of surprise and, as a result, more attention and conversation is produced. Common ones include: Blogs. Case studies. Infographics. Generators/Calculators. Assessments.

Content 234

Content Marketing Reputation Case Study 234