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The ultimate blueprint for B2B marketing analytics

Oktopost

B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. Yet, most marketing teams need to prepare to take full advantage of this. Yet, most marketing teams need to prepare to take full advantage of this. What are B2B marketing analytics?

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Announcing the Winners of the B2B Social Media Awards 2022!

Oktopost

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Employee Advocacy Program.

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How to develop a content marketing plan

Sprout Social

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. But you’re not alone.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 1) TwitterCounter. 3) Tweriod.

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6 Ways of Generating Leads From Social Media

Social Media Strategies Summit

billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. of marketers believe it to be an important part of their overall digital marketing plan. With a user base of 3.78

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. 58% of consumers follow brands on social media. ” — RazorSocial (Tips).

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The Eight Best Social CRM Tools

Webbiquity SMM

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. How does social CRM differ from traditional CRM? 1) Infusionsoft. .” 1) Infusionsoft.