Direct Marketing Observations

JANUARY 12, 2018

Pro Tip #1: If your org is using social media of any type, you should have some type of social media influencer strategy. And… Having some type of influencer strategy will allow you to know more about the space that you’re marketing in and to. Do you know what the strategy, tactics & goals are for your organization?

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

OCTOBER 4, 2017

Should your organization have a social media strategy? Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. For marketers though, the one-way, scream it and blast it style of pushing out messages disguised as conversations, still exists today.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

SEPTEMBER 1, 2010

When you get a chance go read Jay Baer’s post titled, Is social conversation a myth ? And it revolves around social media and drum roll please…Conversations. Initially I wanted to title this post- “SMB’s don’t care about long term strategy in social media&#. Conversations?

Conversation 148

Conversation Social Media Course Twitter 148

Direct Marketing Observations

AUGUST 2, 2010

How much, was I shaping my Twitter feed, and how much was Twitter shaping me? No, you tweet so that you can be heard by others…To have conversations, to network, to create business opportunities. Does this mean that although we talk about Twitter being about quality, it is truly driven by quantity to be effective?

Questions 189

Questions Twitter Construction Patterns 189

Direct Marketing Observations

AUGUST 19, 2010

It’s almost as if I’m reading Naked Conversations again. In some cases I commented on the new blog posts I read, in others, I would point out to others that this person is worth following on Twitter. The conversations. This epiphany has also extended to using Twitter in a more conversational manner when I can.

Social Media 180

Social Media Strategy Conversation Meeting 180

Direct Marketing Observations

MAY 13, 2022

If you’re wondering who receives thank-you cards for social media’s newfound prominence in our daily collective conversation, be sure to include Covid, politics, the war in Ukraine, and inflation; and while you’re at it, write out a few more for a lot more Covid and a lot more politics. It’s not just Twitter and Facebook anymore either.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

MAY 7, 2010

Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. Journchat Conversations between journalists, bloggers and public relations folks started by Sarah Evans. Great discussions. all archived and easily searchable.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214