Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145

UGC Content HootSuite Authentication 145

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Potential customers prefer to be engaged in a conversation in which their feedback and values are reflected by the brand.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Hootsuite

MAY 18, 2023

Tap into user-generated content (UGC) A great way to get more eyes on your short-form content is to tap into user-generated content (UGC). By leveraging UGC, you build trust with potential customers as they can see the real-life experiences of people who have used your products or services. guidelines.

Video 112

Video HootSuite How To UGC 112

Hootsuite

JUNE 29, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. You don’t necessarily have to sit back and accept public sentiment. Create social guidelines and a crisis management plan Avoiding social media snafus starts with coming up with your own guidelines to follow in times of crisis.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

MAY 16, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

MARCH 2, 2023

Non-relevant traffic will hurt your site’s conversion rates. How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media. Insights can help you monitor social sentiment over time and put out (metaphorical) fires before they start.

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

JULY 17, 2023

Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data — but that’s not all. Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation.

Social Media 70

Social Media Tools HootSuite Price 70