Josh S Peters
JANUARY 9, 2013
Over the years we have seen countless examples of how social media can make or break the reputation of a brand. Monitoring and responding to social conversations about the brand can not only help advert a crisis or dissuade a misconception, but these conversations can often come up in search results and have an impact on a potential customer.
Josh S Peters
JANUARY 13, 2010
Do you want to raise the conversion rates of your current PPC ads? The final conversion happens on your site so you need to have your site optimized. Increase conversion rate and lower bid cost This is one of the most common goals that PPC strategy can stem from. Make a conversion (how ever you’re defining that).
Josh S Peters
NOVEMBER 18, 2009
you need to be a part of their conversation when they have a problem and position yourself as part of the solution. This right here is why it’s so important to have your site and methods in order first, because once they leave Twitter it’s up to your site to make the final conversion. Two things to keep in mind.
Josh S Peters
MAY 17, 2010
I’ve already written about worst case scenario’s and I gave some examples of what businesses who ran into trouble. Are there examples you can think of where you’ve seen this? Don’t pad numbers, don’t write misleading documents, and don’t try to make it sound like your customers are getting more than they are.
Josh S Peters
OCTOBER 28, 2009
This video is one of the best examples of a company telling it’s story in an interesting and compelling manner. One of the key points to successfully using social media for your company is to tell your story. If you don’t know what that is, figure it out. What do you think?
Josh S Peters
NOVEMBER 4, 2009
Here’s an example using our keyword Bird Books It’s not anyone looking to buy a bird book, but there were people talking about a really cool bird book that seems to have recently come out (it actually is an incredibly awesome site: The Bird Book ). Same with Twitter keyword searches. If you do, please put them in the comments.
Josh S Peters
NOVEMBER 30, 2009
Twitter – Setup your keyword monitoring for Twitter conversations. Watch your conversion rates for that page and see how it compares to others used in you other campaigns and the regular site pages. Let’s use Twitter as the example in this one. They will tell you exactly what they want if you let them.
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