article thumbnail

Creating a marketing strategy

Koka Sexton

For social media the real purpose is supposed to be building a dialogue and conversations with your audience. Social media videos and memes are all parts of brand. What are the conversion rates of those leads you pulled in? You have executives in your company, that are experts in certain fields, maybe it’s your engineers.

Strategy 103
article thumbnail

2024 Social Media Post Design Ideas and 100+ Free Templates

Hootsuite

Chart it out Charts, graphs and diagrams might not seem exciting, but they can be very engaging when designed thoughtfully and directed towards a specific audience. View this post on Instagram A post shared by Converse (@converse) This Venn diagram by Converse is simple and aesthetically pleasing.

Template 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content creators: Who they are, what they do and how they partner with brands

Sprout Social

Images (like graphics, memes or photography). They drive conversation, encourage engagement and bring new ideas to the table. Picture a venn diagram. Social listening is great for observing overarching conversation trends within a topic. You can also use it to find out who’s driving those conversations, too.

Brands 76
article thumbnail

16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Partner with an influencer or an influential community member for a social media takeover , product collaborations or even a virtual interview or conversation. Invite someone interesting to boost your reputation.

Products 145
article thumbnail

PKM and the Organization - Pollard

Buzz Marketing for Technology

As a result, the critical business information flows, shown in the top diagram above, are essentially unchanged from what they were a decade ago. The #1 means of getting and sharing information is, was, and probably always will be conversations. cultural anthropology tools).

article thumbnail

The 4 types of organic social content you need to drive engagement

Sprout Social

It’s when your brand or your organization naturally becomes a part of the current conversation or popular culture. I often use a diagram to explain this concept: For example, in an episode of The Simpsons, Milhouse bet that Professor Bengt Holmström, (the name to the right of the circled name below) would win the Nobel Prize in Economics.

Types 144
article thumbnail

The Ultimate Guide to GIFs: How to Create Them, When to Use Them and Why They’re Essential for Every Marketer

Buffer Social

Tumblr is often Ground Zero for GIF culture and finding the memes of tomorrow before they blow up. Here at Buffer, we’re big fans of conversation through GIFs. When the New York Times announced a new homepage a while back, this GIF that displays how the news site had evolved over time got tons of shares and conversation.