Hootsuite

MAY 17, 2021

When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business. Here’s how to calculate it: Conversion KPIs.

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Hootsuite

MAY 27, 2020

Without goals, you have no way to measure success and return on investment (ROI). Instead, focus on things like engagement, click-through, and conversion rates. For inspiration, take a look at these 19 essential social media metrics. And if you advertise on Facebook, cost-per-click (CPC) is a common success metric.

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Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I CPC Strategy. Stay ahead of the curve: Read CPC Strategy. Updates: Daily.

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Adwords CPC Marketing Retail 60

Sprout Social

JULY 26, 2019

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. CPC – Cost per click.

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ProBlogger

JULY 25, 2012

On the other hand, social networks, such as Facebook, have added another dimension to display network advertising. Facebook is considered to be the social network, with nearly a billion accounts worldwide. Looking at ROI. How do the networks compare? Facebook Ads ROI = (((45 x 0.02

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Hootsuite

SEPTEMBER 9, 2020

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

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Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Amy Parmenter. Liz Strauss.

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Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. A chat is an online conversation with one or more people.

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Hootsuite

JANUARY 13, 2021

If someone asks you to PM them, they’re essentially asking to move a public conversation into the private realm. This social media acronym is used to add extra info, go on a tangent, or throw some shade. You’re open to having a civil conversation. ROI: Return On Investment. SMP: Social Media Platform.

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