Social and Logical

DECEMBER 28, 2010

Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? The fact that I decided to write a post about Bounty’s Paper Towel Gang shows that yes indeed , paper towels can be a fun conversational topic. Maybe if we are discussing chores or errands. And what about paper towels?

Embedding 150

Embedding Analysis ROI Conversation 150

Social and Logical

DECEMBER 19, 2010

So then, businesses started asking themselves, if social media is so easy and effortless, why not harness the power of online conversations for their own brands? Also the messaging needs to strike a balance between self promotion and personalized conversation. Social Media is Not So Fun When There Are Expectations.

Social Media 150

Social Media Campaign Conversation Strategy 150

Social and Logical

DECEMBER 3, 2010

This is why regular content and conversations through social media matter are important. Every encounter that customers have with your brand should be positively rewarding and meaningful in ways that are important to them. Every one of these instances cultivates an ongoing a mental and emotional association with your company.

Analysis 186

Analysis Social Media Course Examples 186

Social and Logical

DECEMBER 3, 2010

In social media, having the right set of conditions will enable positive outcomes such as word of mouth dynamics and conversions. But it can also be thought of as a set of conditions that fosters particular outcomes. Simplicity and Strategy. Network theory is deceptively simple. The fundamental ideas are easy to grasp.

Strategy 150

Strategy Construction Aggregator Loyalty 150