Waxing UnLyrical

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Become the Pied Piper of Community Building

Waxing UnLyrical

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. There are three main components to building a successful community: content, engagement and customer service.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

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Monday Roundup: Email Content

Waxing UnLyrical

But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Have you experienced an email content strategy that was out of this world? Here are some ideas. ” 3.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Think about what inspires them to share content. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Their audience is more likely to be engaged around the content they share. Think beyond just a few tweets and create “hero” content. Influencer Dance Motivation. Think Beyond Social Media.

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How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

Cartoon: HubSpot via Flickr, CC 2.0. What about 30 billion pieces of content exchanged per month on Facebook? 30 billion ÷ 600 million = 50 pieces of content per person per month. For every Facebook account, less than 2 pieces of content are shared each day. Think of all the content out there. Think of that.

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#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

I think my Social PR “Superhero” power is really just my dogged determination to keep learning, growing and providing high-quality, research-driven content. Hubspot is the tool we use for all marketing and PR outreach. What’s your secret Social PR Superhero power? Who inspires you?

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Volunteers Make The World Go Round: Communicating Effectively for Impact

Waxing UnLyrical

Make it interesting and fun, and use your best content writing strategies to keep them engaged. Thanks to: The Smithsonian Institution, HubSpot, the Center for American Progress, Kars4Kids, the Pittsburgh New Music Ensemble, photographer Joss Rossi, and the organizations with links for providing background research. Winston Churchill.

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