Debbie Weil
DECEMBER 21, 2011
That is key to understanding why context ( who , where , how , what , why ) has as much to do with the success or popularity of a new book as does the actual content of that book. Who recommended the book to you? That counts for a lot. You tend to trust recommendations from friends who are discerning and on top of what's new.
Debbie Weil
NOVEMBER 16, 2010
When I watched Facebook CEO Mark Zuckerberg’s live streamed announcement of Facebook Messages yesterday I was struck by a couple of things: his presumptuousness, his lack of speaking ability and the insular feeling of the event. Facebook’s hold on our content is scary. Get ready for some snark. Tell me about it.
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Debbie Weil
NOVEMBER 6, 2010
Most organizations are engaging in one-way news-dispersing conversations on their Facebook pages. While they may get "Liked" a lot (which requires only a click), their social media content is not prompting fans to take a specific action or provide more substantive feedback. What to do?
Debbie Weil
DECEMBER 14, 2011
My premise is that blogs, far from being overshadowed by Facebook or Twitter, are the hub of an effective content marketing strategy. Download The Corporate Blogging Book (Updated Edition) for $0.00. I think you'll like the new preface. The book is updated throughout.
Debbie Weil
AUGUST 22, 2011
The talk is now of Facebook and Twitter; yet the concept is the same: open the gates, come down from the mountain and listen, really listen, to your customers and let them talk back to you - even if it’s not what you want to hear. My friend Ann Handley , now chief content officer of MarketingProfs , was the editor.
Debbie Weil
AUGUST 22, 2011
The talk is now of Facebook and Twitter; yet the concept is the same: open the gates, come down from the mountain and listen, really listen, to your customers and let them talk back to you - even if it’s not what you want to hear. My friend Ann Handley , now chief content officer of MarketingProfs , was the editor.
Debbie Weil
JANUARY 20, 2011
His speakers are a stellar line-up including Technorati’s CEO Richard Jalichandra ; Scott Monty of Ford; ProBlogger’s Darren Rowse ; Copyblogger’s Brian Clark ; Douglas Karr , co-author, Corporate Blogging for Dummies; Mari Smith , co-author, Facebook Marketing; Jay Baer , co-author, The Now Revolution and more.
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