Webbiquity SMM

NOVEMBER 16, 2010

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. For example, your company may be mentioned in a tweet or status update that’s something like “Had lunch with my friend from XYZ corp yesterday.&# Promote select influencers.

SM2 189

SM2 Alterian Social Media Influencer 189

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Moreover they could use the report to build content and engage in topics that were trending where Chevron was a thought leader or was looking to become more of a thought leader.

Social Media 230

Social Media SM2 Energy Microblogging 230

Convince & Convert

OCTOBER 19, 2010

For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Using a professional listening tool will make your social engagement efficient and effective because it’s much easier to pinpoint results and gain insight on: • Content ideas.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Janet Fouts

APRIL 18, 2011

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. Spend some time scanning through the links for content you can discuss. I’ll tell you a little story here as an example. Take the example above as a lesson. Now comes the fun part. Help them out.

Social Media 136

Social Media Attensity SM2 Radian6 136

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

SEPTEMBER 12, 2011

Looking for examples of social media success to emulate? Giedrius Ivanauskas supplies 17 lists of social media case studies such as WOMMA’s Case Study Library and 35+ Examples of Corporate Social Media in Action from Mashable. B2B Social Media Example: GE MarkNet by Social Media B2B. Social Media Trends and Predictions.

Social Media 257

Social Media Trendrr SM2 Alterian 257

SocMed Sean

FEBRUARY 3, 2013

I (nor anyone else) can predict what content will “Go Viral” 5) There is no single recipe for success in social media. Then, listen to their social media activity and determine what content would meet their needs… not yours. A content plan. Will you have content to keep them from unliking your page?

Social Media 279

Social Media Klout YouTube Foursquare 279