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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. A lack of mobile. The statistics don''t lie.

Marketing 105
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Fetching Friday – Resources Mashup & The Subway

Kikolani

Blogging / Content. Fortunately, there is an easy way to bridge the gap between great people-pleasing content and the necessary elements of SEO: Guest posts. 7 Ways to Organize Your Content for Curation – How you organize your content plays a key role in your marketing success. Search Engines / SEO.

Mashup 117
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. But that’s why marketers have jobs right?

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., Also useful for content curation, content planning, social media monitoring, and infuencer outreach. increasing social engagement, website traffic over time, etc.) 4) TrackMaven.

Tools 100
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45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Let’s look at some numbers. billion one.

Tools 40
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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 297
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How to Guarantee Your Editorial Calendar Works

Convince & Convert

Last fall I wrote a review on InboundWriter ; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written. The truth is that most blog posts – and most content of any type, really – fails. Most content fails, and the cost of that failure is real.

How To 60