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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. This is important considering skill gap is a major issue in many marketing teams.

Marketing 132
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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 104
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3 Projects to Improve Auto Financial Services Websites

Idaconcpts

Remember from my previous article on responsive design , that according to a July 2011 – January 2013 survey from the Media Behavior Institute, 43.5% survey participants accessed the Internet via a mobile phone each week during that period. of the U.S. Second, they have to make sure that the piece of redirect code is working.

Project 134
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25 Reasons Why Google Hates Your Blog

ProBlogger

Most content management systems will have a plugin that will create and submit your sitemap to Google, taking all the hard work out of the process. You copy your content from other bloggers. You copy your content from other bloggers. You don’t have a presence on any social media platforms.

Google 51
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This Week in Social Media – 7/31/2013

Social Media Marketing

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. China is the top maker of iOS devices.

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Computer Security for NGOs

Little Web Giants

In an era when government spying, corporate hacking scandals, major security flaws, online stalking and social media shaming are rarely out of the headlines, it can seem like the internet has grown up into a deep dark forest, with wolves lurking behind every tree. Be thoughtful about what information you share on social media sites.

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Computer Security for NGOs

Little Web Giants

In an era when government spying, corporate hacking scandals, major security flaws, online stalking and social media shaming are rarely out of the headlines, it can seem like the internet has grown up into a deep dark forest, with wolves lurking behind every tree. Be thoughtful about what information you share on social media sites.