just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. He shows you how they used content, crowdsourcing, videos, photos, Facebook, Twitter, Flickr, Instagram, Foursquare, Pinterest, and YouTube to get cyclists and supporters engaged in a big annual ride. Then he’ll show you how they measured those efforts through Google analytics and Sprout Social. Admittedly, I am an analytics nerd. Strategy. MORE >>

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. Social Network. Set up an organization page on an existing popular social network to connect with others. Mobile Texting. MORE >>

The Techcrunch acquisition dispels those myths 4 days ago « Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. Here’s my take on how I see the categories taking shape within the Social Business Software Suite, while there’s 15 now, I know this will only grow over time. Identity Brokers: Integration of social networks and corporate websites are already starting to happen. MORE >>

« Home | First-hand comments about Citizens' Assemblies » | ASCILITE 2006 success » | My first deliberative event » | Reading about Habermas » | Yarra River Values Forum coming up » | Deliberation is complex » | Publish or perish » | The plight of the Systems Dynamics modeler » | The complexity of learning » | YackPack for group discourse » The present and future of Personal Learning Environments (PLE). This article has been compiled after tracking recent conversations in the blogosphere and following social bookmarks. MORE >>

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Dan Whitehouse Social analysis. Wowza! Wowza! Wowza! MORE >>