Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement.

Metrics 100

Metrics How To Discount Analytics 100

Twist Image

FEBRUARY 25, 2012

Scoring that elusive entry level marketing position has much more to do with the chemistry in the room and how you present your facts on an 8x10 sheet of white paper - all of which can also be very subjective from one person to another. You need to know how to construct a letter without basic spelling and grammar mistakes.

Marketing 110

Marketing Education Skills Public Domain 110

Buzz Marketing for Technology

JUNE 27, 2008

Our new KM Edge groups on LinkedIn and Facebook. We already have more than150 members in our LinkedIn group, so joining will put you instantly in touch with a large pool of professionals who share your passion for KM. Join KMEdge LinkedIn Group. are designed to help you connect with one another and share knowledge and expertise.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Convince & Convert

MARCH 4, 2016

For industry-specific content, LinkedIn Pulse is also worth checking out. Go through your old blog posts , presentations, and white papers. Constructing a Narrative. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Repurpose Old Content.

Marketing 60

Marketing Statistics Directory Data 60

Convince & Convert

OCTOBER 22, 2013

You can connect with Kelsey on Twitter , G+ , or LinkedIn. Original research is essential to success here– you absolutely need to give publishers something new , something they can construct a story around. You can connect with him on Twitter , LinkedIn , and Pinterest. Doug is a content marketing junkie. And Lagavullin.

Strategy 152

Strategy BuzzStream Content Brands 152

Convince & Convert

JULY 13, 2012

You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Jay : Would you say then that to Eric’s construct earlier, that you are engaging more in defensive social as opposed to offensive social? Jay : This will get the LinkedIn “best answers.”

Banking 113

Banking Mobile Team Social Media 113