Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Twist Image

FEBRUARY 25, 2012

Scoring that elusive entry level marketing position has much more to do with the chemistry in the room and how you present your facts on an 8x10 sheet of white paper - all of which can also be very subjective from one person to another. Social Media is king here. What one recruiter sees as a star, another sees as a dud.

Marketing 110

Marketing Education Skills Public Domain 110

Convince & Convert

MARCH 4, 2016

For industry-specific content, LinkedIn Pulse is also worth checking out. Go through your old blog posts , presentations, and white papers. Constructing a Narrative. It’s best to bring people to your site to view the infographic, since this encourages them to share it via your conveniently placed social media buttons.

Marketing 60

Marketing Statistics Directory Data 60

Convince & Convert

OCTOBER 22, 2013

You can connect with Kelsey on Twitter , G+ , or LinkedIn. Social media penetration (total share numbers on-site and across syndication channels). Original research is essential to success here– you absolutely need to give publishers something new , something they can construct a story around. And Lagavullin.

Strategy 152

Strategy BuzzStream Content Brands 152

Convince & Convert

JULY 13, 2012

This is Episode 24 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). Do you have a social media stat of the week?

Banking 113

Banking Mobile Team Social Media 113