Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Twist Image

FEBRUARY 25, 2012

Scoring that elusive entry level marketing position has much more to do with the chemistry in the room and how you present your facts on an 8x10 sheet of white paper - all of which can also be very subjective from one person to another. Social Media is king here. And trust me, they're googling you. social media.

Marketing 110

Marketing Education Skills Public Domain 110

Convince & Convert

MARCH 4, 2016

If you can’t, check out Google Trends , and learn about what topics are receiving the most search inquiries right now. Go through your old blog posts , presentations, and white papers. For finding evidence from peer-reviewed journals and other scholarly literature, Google Scholar is highly recommended. Trending Topics.

Marketing 60

Marketing Statistics Directory Data 60

Convince & Convert

OCTOBER 22, 2013

Follow him on Twitter and Google+. We look at the numbers of social shares, links, mentions and page views. Let’s take an idea that started as a simple, small project: The Google Algorithm Change History. This started as a simple goal to publish a record of Google updates. I acted as the project manager.

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

JULY 13, 2012

This is Episode 24 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). Do you have a social media stat of the week?

Banking 113

Banking Mobile Team Social Media 113

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Mobile Nielsen Press Release 164