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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. Who is Nesamani?

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How to Create a Viral Post in Social Media

The Social Media Incubator

A great meme, a funny video clip, a facepalm-worthy story – these are all very common viral posts online. Tips for Constructing and Releasing a Viral Post. So think about asking relevant questions, posting entertaining news quips, and other attention-grabbing topics that will entice engagement from your audience.

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19 Engagement Post Ideas That Will Blow Up Your Analytics

Hootsuite

Congratulations on your engagement! Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Bonus: Use our free engagement rate calculato r to find out your engagement rate 4 ways fast.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

The new algorithm will only post content that is relevant to the end-user, meaning users get the content they care about, not the content that games the Edgerank by hopping on memes or posting cute babies or puppies (if you want more details, you can click here , here or here ). Oh yeah, Mashable said it was cool. Am I right?

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What is a Photo Dump and Why Should Marketers Care?

Hootsuite

Photo dumps often have a mix of “good” pics, blurry selfies, candids, goofy shots and maybe a meme or two. times more engagement than regular posts. Which brings up an important point, actually: photo dumps are made to look thrown together, but constructing them has become a bit of an art form. times more reach and 3.1

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Why You Should Use Brand Storytelling on Social Media

Oktopost

A long time ago, in an internet marketing landscape far away, B2B marketers could get away with ignoring social media. It’s now an indispensable part of B2B marketing strategy. Why Does Storytelling Work in Marketing? But not anymore. Everything changed once social media took over the world. Know Your Audience.