Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Yet encouragingly, last week I met two women in their late 50s who were keen to put the time into understanding how PR is changing and what skills/expertise they need to develop. What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill. Thanks so much for mentioning it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Little consideration is given to the matter of judgment, as in critical judgment, and “poor” or “sound” judgment.

Social Media 115

Social Media Strategy RFP Social CRM 115

Convince & Convert

JUNE 23, 2010

They have nimbly created a social “choose your own adventure&# for their consumers, who by the way tend to grab 3 friends and bring them along for the ride. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. How can I help you?

Social Media 146

Social Media Strategy Energy Consultant 146