Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

comScore 199

comScore Smart Phone SMS Advertising 199

Social Media Marketing

APRIL 23, 2013

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. The Harvard Business Review takes a look at the rise of the digital CMO.

Social Media 165

Social Media Tumblr Authentication comScore 165

Webbiquity SMM

FEBRUARY 7, 2012

times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6

Statistics 190

Statistics Research Social Media B2B 190

Audiense

MARCH 13, 2017

‘Project Alamo’ powered a digital engagement strategy which analyzed the electorate to create a ‘psychographic’ profile of every voter, based on socio-demographic and consumer data (such as who people like or dislike, magazine subscriptions, club memberships etc.) 3) The #MAGA group. 2) FOX News viewers.

Groups 125

Groups Groups Data Analysis 125