Waxing UnLyrical
DECEMBER 11, 2013
Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press.
Twist Image
APRIL 16, 2014
To put the first wave of Google''s Web dominance into perspective, comScore Media Metrix''s rank of the top 50 U.S. Adding some data to this, comScore''s February 2014 U.S. The above posting is my monthly column on marketing innovation for Strategy Magazine. strategy magazine. strategy magazine. banner advertising.
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Laurel Papworth
JULY 13, 2010
Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 At least with TV and magazines you know that at least nominally, they are there with some focus.
Social Media Marketing
JULY 24, 2013
customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.
Proactive Report
MAY 6, 2010
In a segment about the sale of Newsweek on Marketplace on NPR yesterday Kai Ryssdal said “Papers and magazines that have been around for decades are barely hanging on. Every newspaper and magazine has a website and that website has a voracious appetite for content. Newsroom are under tremendous pressure today. jump in traffic.
Proactive Report
MAY 6, 2010
In a segment about the sale of Newsweek on Marketplace on NPR yesterday Kai Ryssdal said “Papers and magazines that have been around for decades are barely hanging on. Every newspaper and magazine has a website and that website has a voracious appetite for content. Newsroom are under tremendous pressure today. jump in traffic.
Social Media Marketing
APRIL 23, 2013
And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. The Harvard Business Review takes a look at the rise of the digital CMO.
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