Remove Compete Remove Conversation Remove Focus Group Remove Sentiment
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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. So how can you make sense of it all?

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How to master the 3 pillars of brand reputation management

Sprout Social

Unforeseen events can put local businesses at the center of national conversations. Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Now, word of mouth can travel in the blink of an eye.

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

By automating these basic tasks, you free up your human agents to efficiently handle higher-value engagements that require a 1:1 conversation. 29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Automate simple customer service conversations. Monitor brand sentiment.

Retail 97
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Social Listening: Best Practices For Growing Businesses

Keyhole.co

Hearing what customers say on social media is one thing, but understanding how to use their conversations to your brand’s advantage is another. What would happen, if you as a shoe brand (for instance) chime into that conversation with a link to your black shoe — including a discount coupon? 500 million tweets are sent every day.

Fashion 98