Company, Products, Radian6 and Social CRM

Company

Products

Radian6

Social CRM

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

NOVEMBER 7, 2011

Social CRM. Does adding Twitter to your CRM process make it more social? SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. ALL CRM IS SOCIAL. Let me repeat that.

Social CRM

Social CRM Radian6 Software Creative Commons

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

Radian6

Radian6 Cymfony Alterian Jive

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Trending Sources

Sysomos Acquired By Marketwire

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. CEO Nick Koudas said in an email to me today: “We are excited and we are looking forward to continue our innovation and enhance our creative product line.&#. Acquired by. Jive Software. January 2010.

Sysomos

Sysomos Alterian Filtrbox Attensity

The 3 Building Blocks of Social Business Evolution

Convince & Convert

JULY 12, 2011

For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives?

Jive

Jive Lithium Social CRM Yammer

Is this the end of Choice and Innovation in Social Media Measurement?

Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. On one hand, I am extremely happy for folks like Amber Naslund and Lauren Vargas who work at the company.

Radian6

Radian6 Social Media Social CRM Company

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media

Social Media Radian6 Strategy SM2

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Nobody appreciates keyword spam on the social Web.

Brands

Brands Content Social Media Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. The variation may come in how social media is used, not which social media are used.

Social Media

Social Media B2B Strategy Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 25, 2010

A new product launch. You’ll be able to easier understand how these events drive social success using Swix. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. A write up on a blog. Trade show. link] jaybaer Yes indeed.

Social Media

Social Media Strategy Statistics Metrics

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions

Questions Social Media Consultant Education

It's Time for Real-Time

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. link] Adam Q.

Upcoming

Upcoming Project News Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out! 39 social media tools I will use today. Disclaimer: I tweet and blog for the company.

Social Media

Social Media Strategy Consultant Tweetdeck

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media

Social Media Tools Strategy Tips

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Great for small brands and the do it yourselfer social strategists. Radian6 – I originally started with a firm that I own here at Avaya.

Crimson Hexagon

Crimson Hexagon Analytics Sysomos Radian6

Social Media Informer

Why The Term “Social CRM” Is Just STUPID!

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Trending Sources

Sysomos Acquired By Marketwire

The 3 Building Blocks of Social Business Evolution

Is this the end of Choice and Innovation in Social Media Measurement?

Convince and Convert Blog: Social Media Strategy and Social Media.

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

It's Time for Real-Time

Convince and Convert Blog: Social Media Strategy and Social Media.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Monitoring vs Analytics [Infographic]

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