Adam Sherk

OCTOBER 6, 2010

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms.

Sites 176

Sites News Postrank Engagement 176

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company.

News 274

News Google SEO Postrank 274

Waxing UnLyrical

DECEMBER 14, 2010

Many thanks to @greg_savage and @LucyChisholm for their input) Mike Doman is an Account Executive at Mulberry Marketing Communications in Melbourne, Australia. Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut.

Class 227

Class How To Applications Course 227

Kikolani

JANUARY 26, 2010

He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu. Most natural links generally are linked to your website or company name. The food was improved. Cold Shoulder of Social Media.

ROI 114

ROI SEO Social Media Tips 114

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) Don’t make me gag by posting press release after press release on your blog. Press releases are for journalists, blogs are for people. Think beyond the marketing team. your own set of metrics.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

JANUARY 27, 2011

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

SEPTEMBER 14, 2010

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Notice before I said news release and not press release. Most PR pros (and firms). In this world of Web 2.0,

Press Release 266

Press Release Class Industry Comments 266