Atom Thought

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Technology Marketing in Digital Age!

Atom Thought

What does that tell us about the market: that the rest half is ready for replacing or upgrading their PCs! And that the market for new buyers is of course growing by leaps. So, while there is a need for customised marketing program for existing PC users, there is a huge and critical need for growing our overall market.

Marketing 100
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Recession? Not for Social Media Marketing!

Atom Thought

The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession.

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5 Brand-New Ways To Increase LinkedIN Showcase Page Followers

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It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. Also, LinkedIn genetically is more about your personal thought-leadership than company’s. Hence the focus and ways to increase followers for a company page is a bit challenging. Social Media Marketing'

LinkedIn 173
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Where is Linkedin Going Wrong?

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The whole idea about Naukri is privacy, blocking your current company from viewing your profile and so on. 1)Large B2B companies, 2) SMBs and 3) Talent Search are 3 monetisation activities here apart from 4) targeted advertising. Mobile Marketing! 5 Myths about Online Social Marketing! People Search. People Connect.

LinkedIn 205
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Are they making a fool of you- the digital & social media trainers?

Atom Thought

I have been visiting various management institutions to speak on social media and digital marketing. It’s heartening to see that management institutions and students are begining to realise the potency of digital marketing, but I guess it’s a long way to reach a situation where these courses are integrated into their curriculum.

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Google Buzz- Is there a hidden agenda?

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This was not strange, since these two players dominated the market and virtually everyone licensed data from them. Google, that was once dependent on them, today has disrupted that market. Look at how the market which was controlled by 2 major players got disrupted in just 1 year! Related Posts: Mobile Marketing!

Google 157
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How Volvo is leveraging Pinterest for success?

Atom Thought

Volvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that with a very apt model to start with: The S60T5 Needless to say this model of Volvo focuses on its impeccable design, technology and lowest entry price point attributes and targets young internet savvy professionals.

Price 234