Company Loyalty Social CRM System 
Convince & Convert
AUGUST 10, 2010
Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?
Social Media Network Marketing
OCTOBER 15, 2010
Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. It also encourages the existing customer to become the brand ambassador and introduce new members to the system. This then leads to more sell and up sell.
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Convince & Convert
JULY 29, 2012
(click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record.
Social Media Network Marketing
MAY 31, 2010
Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. It also encourages the existing customer to become the brand ambassador and introduce new members to the system. This then leads to more sell and up sell.
Convince & Convert
MAY 5, 2010
Companies didn’t seem to understand where she was, who she was, or what she wanted. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Company launches a media content destination for women. Social media success. With JaneNation, St.
Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.
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