Remove influence
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Influence of a fan or follower (their fans and followers). PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed.

Analytics 350
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5 metrics to track on Twitter

Akamai Marketing

Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates.

Metrics 229
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Watch the PSA to understand how storytelling can create a stronger influence on social media. Social Media ROI. 2010 SEO Trends.

ROI 114
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric. PostRank Analytics solves this problem.

Metrics 160
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. &# Yes, social media applies to B2B.

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Fetching Friday – 22 Marketing Links

Kikolani

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. The Marketing ROI Guide to Delivering Smiles – You must have a delivering smiles system in place at your company. This Week on Kikolani. Blogging / Content. Business / Career.

Marketing 119
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Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art

Kikolani

How not to win friends and influence people – a big no-no on Facebook. Calculating ROI on Internet Marketing – measurings your return on investment for PPC, organic search, and social media with Google Analytics. Jump start your company Twitter account – from setup to acquiring followers and building community.

Resources 129