Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. We’ll pick up where we left off last week, discussing social media ROI. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 22, 2010

Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. decision on what to measure will be unique to each company. Read All About It!

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? Is there any ROI? If someone thinks they get ROI from just broadcasting about themselves all day, good luck with that. The other point that Dan made, that I thought was really interesting, was why we (anyone) are (is) in social. Online activity v.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 10, 2010

Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." The unexpected are the intangible rewards beyond ROI, that these networks are so supportive and helpful. Or as you said, almost perfect!) Read All About It!

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 6, 2010

Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. ROI rears its head. I think even for large companies, people are starting to make decisions on the recommendations of their friends.

Class 211

Class Comments Eventful Conversation 211